With the rise of social media and streaming platforms, many artists might question the legitimacy and power of music blogs in 2021. The power of visuals and short-form video has more recently become a way for independent artists to grow their fanbase fast, sometimes overnight. But as an independent artist, how can you attract the attention of the masses without the use of visuals or even your music? Through your story as an artist and what makes you, you. This leads us to the answer of 'if music blogs are still relevant in 2021?'. Yes, they definitely are. Who is able to help effectively capture and communicate your story as an artist? Reputable music blogs.
There seems to be a lack in deeper engagement with the current music discovery process, with millions of people who don’t necessarily only care about listening to good music but who want a deeper connection with the artist, by knowing more about them (their story), understanding what they stand for and getting the inside scope that they can't find on social media.
If your goal is to blow up your stream count by pitching to music blogs, there are other (better) ways of skyrocketing your streams. See music blogs like more of a bridge for fans and potential listeners to really care about your work, with established writers being able to cleverly communicate your story to their trusting audience.
Before you start pitching, there are a few things you need to keep in mind.
- Research. Make sure the music you’re pitching is relevant to the blog and writer. You need to find the writers, editors, and blogs whose musical preference aligns with what you are making.
- Refine your email pitch to show that you put in the work by referencing a similar release they supported earlier and writing an email that is personalized, concise, and to the point.
- Think of your story
- . What makes you unique? Try to capture your story in your pitch and what you, as an artist, stand for.
